By: Julz Mancini
Launching a clothing line is no easy task. However, hip hop artist, Rillagauge, has executed the unveiling of his clothing line “Dozi Latore” perfectly. The entrepreneur plans to premier the hoodie line during the fall season, as it is the prime timeframe to lure in consumers. When asked how he created the name “Doze Latore” Rillaguage stated, “Dozi is a slang word for being fresh in the neighborhood I grew up in. Latore is Italian meaning bearer of message and that’s what I’m doing.” Rillaguage is making a statement to other brands that he is here to stay and there is a new fashion sheriff in town.
Many music artists utilize their platforms to branch out into new business ventures. Rillagauge is doing just that. With a loyal following, he plans to take “Dozi Latore” to the next level and lead the way with comfortable, affordable, and fashionable attire. Be sure to follow him on social media and stay tuned for the launch of his fall collection which includes hoodies, hats, and shirts.
