Music industry mogul & CEO of YNVS Music Group Juan “Shampoo” Ramirez unveils his latest achievement, adding to his longstanding career; a distribution deal with UMG/VARICK ST.
“This is full circle…it’s been a long time coming…and it hasn’t been easy for me…it’s been a long grind,” says Ramirez. “Staying connected to the streets and the youth is crucial for continued success and longevity.”
The first artist due to drop in February 2024 is Brooke Lynne, featuring her single release, “Rubbaband Gal”. The label will drop releases from new artists Conan, Tony Notes, Babyfvce Eli, and hip-hop veteran, Mic Geronimo.
“We are proud to partner with Shampoo, who has an extensive history in the music industry making great strides,” UMG Executive Noah Sheer says. “This partnership between UMG with YNVS is a testament to his commitment and perseverance in the industry.”
Shampoo has been an independent contractor with Def Jam for over 14 years and has handled promotional and marketing campaigns for some of your favorite artists such as Jay-Z, Nore, Busta Rhymes, Rick Ross, Kanye West, Neyo, Fabolous, Jadakiss, and more. Shampoo’s extensive experience as an independent contractor with Def Jam, Epic, Capitol, Republic, and many other labels alongside his involvement in developing artist’s projects with world-renowned artists showcases his impact.