Kanye West Signs 10 Year Contract With Gap

By on June 26, 2020

Kanye West hasn’t tweeted since March 2, but that all changed on Friday (June 26) when the elusive artist returned to the social media platform to promote several of his new endeavors. After teasing a Kids See Ghosts animated show with Kid Cudi, Ye also touted his new 10-year partnership with clothing brand Gap.

“YEEZY AND GAP FORM PARTNERSHIP,” he wrote above a logo in the Gap’s likeness. He added the hashtag, “#WESTDAYEVER.”

According to Forbes, the full collection has been dubbed Yeezy Gap and will be revealed in 2021. The line will include apparel for women, men and children and will be available at Gap stores and online. Designs will come courtesy of Kayne and the Yeezy team.

The news prompted Gap shares to rise by 39 percent on Friday morning, adding more than $1.4 billion to Gap’s market cap of $3.8 billion.

Kanye has a long history with Gap. The 44-year-old Hip Hop mogul worked for the store as a teenager. In a 2015 interview with New York magazine, he said he had aspirations to be the “Steve Jobs of Gap” and act as its creative designer, making mass-appeal clothing.

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