J. Cole‘s decision to bow out of his rap battle with Kendrick Lamar may have led to questions about his place in hip-hop’s “Big Three,” but his latest album is proof that he remains one of the game’s biggest commercial stars.
The Dreamville rapper’s eighth (and supposedly final) LP The Fall-Off has debuted at number one on the Billboard 200 after earning 280,000 equivalent units in its first week, according to Billboard.
166,500 units came from streaming (amounting to 169.5 million on-demand official streams) and 113,000 comprised of pure album sales.
Of the latter figure, roughly 71 percent (80,000 units) were from vinyl sales, marking Cole’s biggest ever week on vinyl.
The Fall-Off also boasts the largest sales week for a hip-hop album since March 2025 when Playboi Carti‘s MUSIC topped the Billboard 200 with 298,000 opening-week units.
In terms of Cole’s own catalog, The Fall-Off is his seventh consecutive number one album — a streak that dates back to his 2011 debut Cole World: The Sideline Story.
The North Carolina native also topped the Billboard 200 with the 2019 Dreamville compilation Revenge of the Dreamers III, although his 2024 mixtape Might Delete Later missed out on the top spot despite racking up a respectable 115,000 first-week units.
