Released in November 2013, Eminem’s 80s-style animated “Rap God” video was heavily instrumental in allowing the awareness of his Marshall Mathers LP 2 album achieve multi-platinum status.
Now the popular visual has hit an exclusive milestone on YouTube: a billion views.
Eminem recently set up a special website www.rapgod.eminem.com armed with a timer to countdown the precious plays. After the Rich Lee-directed video hit its target a special message — “‘Rap God’ hit 1 billion views. Thank you” — appeared with instructions on how to relive the zany clip, which parodies 80s character Max Headroom.
Remarkably enough, “Rap God” marks Eminem’s third video with over a billion views. As of press time, 2010’s “Not Afraid” is sitting at 1.3 billion views and his Rihanna-featured “Love the Way You Lie” probably needs its own website for it’s just 100,000 views shy of hitting two billion.
