– Diddy has entered a new era of his lengthy career that sees him tapping into his R&B side. Last week, the music mogul announced the launch of his new label, Love Records, and during his hosting gig at the 2022 Billboard Music Awards on Sunday (May 15), Puff unveiled his first signing.
In front of a star-studded MGM Grand Garden Arena in Las Vegas, the Bad Boy Records founder took the stage to reveal singer/songwriter Jozzy as Love Records’ first artist, while giving her a bold new title. According to Puff, the Memphis native reminds him of the late Notorious B.I.G.
“We are coming to you live from Club Love,” Diddy told the audience. “I’m so excited to do this right here. She is the first artist that I signed to Love Records. She’s one of the most talented songwriters and artists I have ever worked with. She reminds me of R&B Biggie. That’s a lot, right? Now it’s her time. Show some love to Jozzy!”