Lil Baby’s My Turn album helped fuel the Atlanta native’s rise into the upper echelon of rap’s next generation of superstars and played a major role in Baby putting forth a banner 2020 campaign. On January 7, Neilsen Music/MRC Data revealed My Turn was 2020’s most popular album throughout all genres in the United States.
My Turn earned 2.63 million total album-equivalent units for the project to take the top spot over Taylor Swift’s Folklore at No. 2 (2.204 million). Baby’s sophomore album was also the most-streamed effort of the year with the collection of tracks, banking 3.93 billion streams during 2020. However, the LP only sold about 40,000 copies in traditional album sales.https://www.instagram.com/p/CJ4lllbgn6Z/embed/captioned/?cr=1&v=13&wp=540&rd=https%3A%2F%2Fhiphopdx.com&rp=%2Fnews%2Fid.59999%2Ftitle.lil-babys-my-turn-named-best-selling-u-s-album-for-2020-over-taylor-swift#%7B%22ci%22%3A0%2C%22os%22%3A6457.270000013523%2C%22ls%22%3A6122.245000035036%2C%22le%22%3A6139.4900000304915%7D
Rap was well represented across the Top 10. Behind Baby and T-Swift saw Pop Smoke’s posthumous debut Shoot For The Stars, Aim For the Moon (No. 3/2.198 million), Juice WRLD’s Legends Never Die (No. 5/1.990 million), Post Malone’s Hollywood’s Bleeding (No. 6/1.895 million), Lil Uzi Vert’s Eternal Atake (No. 7/1.860 million) and Roddy Ricch’s Please Excuse Me For Being Antisocial (No. 8/1.792 million) round out the list.
The Quality Control rapper unleashed My Turn on February 28 last year. The album debuted atop the Billboard 200 with roughly 197,000 total album-equivalent units and held the No. 1 spot for five nonconsecutive weeks. My Turn reportedly raked in over $19 million during the year and became the first 2020 project to go multi-platinum.