50 Cent has announced that the early success of his eponymous TV channel has led to an expansion in the UK.
Titled 50 Cent Action, the channel, which is available freely in the US, will be a subscription service across the pond.
Speaking to Deadline, 50 said: “You know, everybody loves London. If you’re from New York, or you’re a recording artist from America in general, the first stop and your first dose of international love is London.”
He added: “My audience, my core audience – the people that were enjoying my music in the very beginning – is at home. They’re older. They’ll understand the entertainment choices that I make creatively. I’ve used music to merge with entertainment.
“Being able to launch out here [in the UK] is big because I have a huge audience here that hasn’t been able to participate with us. Now they get a chance to see it.”
The channel is now available for UK customers for the price of £3.99 a month.
50 Cent Action features a number of films featuring the rapper including Righteous Kill, The Expendables 4 and 13.
It also includes curated programming from the rapper and actor, making use of Lionsgate’s library of over 1,000 movies and TV shows such as 50’s own Power franchise.
