Kanye West’s “Hey Mama Day” Streamed 700,000 Times On The Same Day As Taylor Swift’s New LP

By on November 14, 2017



While Kanye West hasn’t responded to Taylor Swift’s recent jabs at him, Yeezy fans aren’t letting up on the singer. On Nov. 10, the same day Taylor released her new album Reputation, Kanye fans around the world participated in “Hey Mama Day”—a day where fans of the rapper streamed “Hey Mama” for 12 hours straight on Spotify to keep Swift off the top of the charts following the release of Reputation. It’s also the same day Kanye’s mother, Donda West, passed away in 2007.

Although the streams didn’t help the song move up the Spotify charts, it did increase the number of streams on the site, moving up from 23.6 million to 24.3 million—about 700,000 plays. Organized by 16-year-old Rhys Halkidis, the plan was to get 31,250 people to stream the song for half a day.

The 16-year-old created a 30-hour playlist featuring only “Hey Mama” and ““Siiiiiiiiilver Surffffeeeeer Intermission” from The Life of Pablo that helped the song reach the top of the Spiking Tracks list on Last.fm. “Hey Mama” also made it to No. 33 on the New Zealand iTunes chart and reached the top 100 in Australia.

But while the song’s 700,000 streams should have landed it on Spotify’s daily Top 200 list, the song never appeared. According to The Ringer, this was either because the streams weren’t amassed in a 24-hour-window or Spotify caught on to the ploy and wouldn’t allow it to chart.